The Danish Ministry of Culture has joined forces with the country’s top ticket providers, festivals, venues and consumer organisations to raise consumer awareness of illegal ticketing practises.
The social media campaign, which uses the hashtag #billetblind, aims to teach consumers the difference between official and illegal tickets vendors and how to avoid being sold fake tickets. It also aims to curb illegal resale.
Though legislation already outlaws the overpricing or forging of tickets, many consumers are still being misled into buying invalid tickets.
Launching on 5 April, consumers will be able to follow the hashtag #billetblind to learn more about how to protect themselves when buying tickets.
The campaign has been developed specifically for social media, and will use ticket advice, videos and surveys, to help live music fans understand illegal ticket sales and guide them to official ticket providers.
Minister for Culture Mette Bock commented:
“Few citizens can figure out the tricks and cheats of illegal ticket vendors, and many end up being cheated or paying much more for their tickets.
It does not benefit the talented artists or the music and cultural industry as a whole.
It is very positive that so many parties have now joined forces to help consumers on the road. ”
For more information, see the Ministry of Culture website.